Please see below an important update from one of our largest suppliers. This refers to all chemicals previously under the name Clover Chemicals.
Should you have any questions or require further clarification regarding this rebranding, please do not hesitate to contact our customer service team or the sales representative in your area.
Best regards,
Nikki Watt, Managing Director
As part of our ongoing commitment to enhancing our brand identity, we will be implementing changes to our FRESH range, which will now be known as the LUFRA range. This popular line of products will undergo a rebranding process to align with our new corporate identity and to ensure consistency across all our branches in Europe and BPR compliance.
Key points to note about this rebranding:
New label design:
Each product of the LUFRA range will now feature a double label. The front label will display general information, and the back label will provide detailed product usage and essential health and safety information. During the transition period, the new label will retain the old product name for a few months.
Supporting Marketing Materials:
Alongside the new label design, each product will be accompanied by supporting marketing materials such as user guides, information sheets, and safety data sheets. These materials will be invaluable to help you understand each product and improving training, enabling you to use each product more effectively.
Consistency and Quality:
We want to reassure you that while there are changes to the branding and labelling, the formulation and quality of each product will remain unchanged. You can continue to expect the same high standards that you have come to trust.
Effective Date:
The rebranding will officially take effect on the 2nd of April 2024.
Below, you will find a preview of the new label design. Here you can view the comprehensive list of all LUFRA products, including their updated product names, and access all accompanying marketing materials.
